This Month’s Moderator: Jennifer Tsai, OD

As optometrists, the fall season often demands a balancing act between managing higher patient volume and preparing the practice for a strong close to the fiscal year. This edition of Business Matters is designed to help you achieve that balance. The practitioners featured herein discuss everything from clinical efficiencies to help mitigate busy clinical days; to prepping for the fall dry eye surge; to contact lenses designed for the patients for whom dailies just won’t do; as well as a first-hand account of how one practitioner increased contact lens sales by 20% in a year.

In short, we’re emphasizing the practical tools our peers are using for managing seasonal demands without compromising care. Equally important, we examine strategies that directly impact the bottom line—leveraging automation, delegation, and staff training to maximize efficiency, as well as data-driven pricing models and in-office sales techniques that convert patient encounters into measurable revenue. By adopting these approaches, practices can capitalize on autumn’s higher traffic to not only finish the year strong, but also to establish a foundation for even greater growth in the year ahead.

—Jennifer Tsai, OD