Visionix USA to Debut VX 40 Couture Auto Lensmeter at Vision Expo West

Visionix USA will unveil its latest innovation—the VX 40 Couture—at Vision Expo West, September 18–21 at the Venetian Expo Center in Las Vegas.

According to Visionix, the VX 40 Couture is a next-generation auto lensmeter and lens verification system that aims to empower optical professionals to deliver eyewear with efficiency and confidence. Engineered for one-touch, fully automated operation, the VX 40 Couture performs a complete lens analysis in just 30 seconds. The device measures critical optical parameters—spherical power, cylinder, axis, prism, and optical center positioning—and presents real-time results on a true 1:1 scale. It also instantly generates compliance reports, supporting quality assurance and full traceability to reduce remakes and patient returns.

“With the VX 40 Couture, we’re redefining what optical professionals can expect from quality control,” said Matt Vulich, VP of National Accounts at Visionix. “This system ensures every pair of glasses meets exact specifications, resulting in fewer returns and greater patient satisfaction.”

The VX 40 Couture integrates into diverse practice settings. It can operate as a stand-alone unit or as part of a fully automated finishing workflow, with direct compatibility with Briot Couture and WECO E7 edging systems.

Key features include:

• One-touch lens analysis and verification

• Complete verification in 30 seconds

• Automatic lens detection and mapping

• 1:1 scale measurement visualization

• Instant compliance report generation

• PD and segment height measurement

• Vertical imbalance detection

• Standalone or integrated operation

At Vision Expo West, attendees can experience the “Couture level of quality” at booth F10065, where the VX 40 Couture will be showcased alongside next-generation Optovue OCT/OCT-A imaging, Visionix screening and refraction solutions, and Briot/Weco lens finishing platforms.

Eye care professionals unable to attend the event can book a virtual demo or ROI consultation at visionix.com/us/virtualdemo.