Topcon Announces Release of Augmented Reality (AR) App

The Topcon AR App makes use of augmented reality technology to provide another level of dimension to Topcon products and promotional materials, according to a company news release. Topcon is one of the first in the industry to leverage this exciting, new technology and will be rolling it out to initially support its image of the month ad campaign in Retinal Physician and then expanding the AR App in the future to include the ISSOCT Conference, Maestro, Triton and Aladdin applications.

Features of the Topcon AR app include an augmented reality scanner and the ability to record, share and save AR experiences. Users will download the app, scan the target image(s) and enjoy AR experiences right on their phone.

By holding their smart phone over a Topcon image of the month ad, customers will be able to view a recording of the physician speaking about their particular case, thereby adding a new dimension to the ad and enhancing the information provided to the customer.

“The new Topcon AR App is another example of our commitment to remain on the forefront of technology,” Bob Gibson, VP of Marketing for Topcon, said in the news release. “It will allow our customers to experience another level of reality, providing additional information and educational content in a unique and innovative way.”

The Topcon AR App is available for download from both the Apple Store and Google Play. Once downloaded, customers can go to https://bit.ly/2r5P8Ey to begin experiencing Topcon augmented reality.