In an effort to expand its public relations and social media presence, health care advertising agency PRECISIONeffect has acquired health care communications company Pascāle.
Terms of the deal were not disclosed.
“The acquisition of Pascāle enriches our offerings to clients with fully integrated PR and social media execution. These offerings can be engaged as standalones, partnerships, or as part of a robust, full-service capability for current and new clients,” PRECISIONeffect, which is part of Bethesda, Maryland-based Precision Medical Group, stated in a news release.
“After collaborating with Pascāle on joint client work, we realized their approach to PR and social media mirrored how we approach our service offerings,” Deborah Lotterman, chief creative officer at PRECISIONeffect, said in the news release. “When we dug deeper, we saw that our cultures, principles, and shared mission to develop market-changing work were also aligned. We are excited to join forces and work together with our clients to build brands that create unique and meaningful experiences.”
Driven by advances in technology and the industry, clients are increasingly seeking agencies that work across disciplines. Ms. Lotterman notes that about half of PRECISIONeffect’s clients have asked for deeper social media capabilities, including monitoring and response management, and nearly half of its clients have asked about PR services at one point or another.
“By integrating a deeper social bench and PR services from Pascāle, PRECISIONeffect can elevate the level of deliverables for clients and provide them with even more widely informed and actionable recommendations,” PRECISIONeffect stated in the news release.
“Combining the weight and expertise of PRECISIONeffect with the PR and social reputation of Pascāle creates a powerhouse offering that will help our clients bring innovation to market and to patients with speed, relevance, and the right impact,” said Georgette Pascale, founder and CEO of Pascāle. “We’re thrilled to join PRECISIONeffect’s team of experienced, results-oriented individuals to work together to transform healthcare marketing communications and deliver targeted results with passion and authenticity.”
With this acquisition, PRECISIONeffect expands its employee count to 250 people and adds talent in communications, PR, and social media.