Ophthalmologist Ashley Brissette, MD, Launches New Eye Area Skincare Line Daily Practice

Daily Practice, a new eye care line by Ashley Brissette (Dr. B), MD, launched with a product called ‘Eye Revive.’ 

Having worked as an ophthalmologist for 6 years, New York City-based Dr. B said she recognized a growing trend of eye irritation, sensitivity and dry eyes, as well as a lack of education amongst her patients on how to properly care for their eyes. Her patients also wanted products that would make their eyes whiter, brighter and more refreshed. Daily Practice is an innovative and holistic eye-focused skincare brand, launching with Eye Revive: a 3-in-1 hero product that cleanses, removes makeup, and hydrates around the eyes. It is designed for any skin type and people of all ages and genders. It soothes and protects against eye redness, irritation and fine lines. Used twice daily, it is designed to keep eyes healthy, refreshed and bright.

“The upturn of eye strain and redness caused in part by screen dependency, pollution, allergens and harsh ingredients in cosmetics not formulated for use around the eyes has sparked an enormous need for daily eye care,” Dr. B said in a company news release. “Much like how we wash our face and brush our teeth twice a day, we need daily modern protocols for nourishing and protecting our eyes, the meeting place of health and beauty. Our vision is one of our most important senses and how our eyes look and feel is vital to how we present ourselves to the world. I want everyone to make eyecare a part of their daily practice.”

Dr. B said her mission is to help people take care of their eyes and see better on a global scale. A portion of all proceeds go to foundations for fighting blindness worldwide. Additionally, Daily Practice uses only post-consumer recycled materials for packaging.

Eye Revive is available for pre-order starting May 16 at dailypractice.com and is priced at $33.