Ophtec Celebrates 40 Year Anniversary with New Brand Identity

Ophtec is celebrating its 40th anniversary in 2023 and launching a new brand identity, "Modernized and fit for the future."

Ophtec was founded in 1983 by the Dutch ophthalmologist Prof. Dr. Jan Worst, also known as the inventor of the world’s first Iris fixated IOL, the Artisan lens. Decades later, the company is still family owned and one of the leading companies in manufacturing premium IOLs.

“When my parents established Ophtec in 1983, is was their ambition to let surgeons and patients benefit from better products than were commonly available at the time.” CEO Erik Jan Worst said in a company news release. “And 40 years later we are still here. This makes me deeply proud and energized to lead the company to the future.”

“Ophtec always had a full focus on making unique products. Our people are highly dedicated to support ophthalmologists to do their best job possible. Our branding was somehow underexposed. This year is a great moment for us to honor our heritage, fresh up our brand and connect to a new generation of eye doctors," said Marketing Manager Remko Bos.

In addition to the rebranding, Ophtec recently launched ArtiPlus, its new Iris fixated presbyopia correction phakic IOL in South-Korea. A clinical study for the ArtiPlus is ongoing in Europe. The company is also introducing a new preloaded injector system for the Precizon IOLs, and expects to launch a new lens concept after the summer break.