Oculus and Myopia Profile Aim to Increase Knowledge on Myopia

Myopia Profile and Oculus have commenced a partnership to increase ECP knowledge and clinical confidence in measurement and interpretation of axial length in myopia. Specific educational content, research summaries and case studies will be developed, to be housed on MyopiaProfile.com and shared across the partnership’s multiple platforms.

Myopia Profile is the world’s largest and most popular multi-platform digital suite for myopia management, according to Oculus. Founded in 2016 by optometrist husband-and-wife Paul Gifford, PhD, and Kate Gifford, PhD, Myopia Profile has grown from sharing of Kate’s self-developed clinical paper-based tools to a comprehensive website, online learning academy and more, with over 3 million active engagements per year across the platforms.

“We are excited about the cooperation. Oculus is focused on supporting eye care professionals around the globe. We are dedicated to saving and improving vision and visual performance with our precise, reliable long-lasting measurement solutions. We are known for innovations and their transformation, from the lab bench to the dedicated general eye care professional,” Christian Kirchhübel, CEO of Oculus, said in a company news release.

David Kern, Product Manager of the Myopia Master adds: “We listened to eye care professional’s needs and designed and manufactured a device to efficiently manage myopia, the Myopia Master. We aim to educate ECPs about the importance of axial length measurement but also learn vice versa. The partnership with Myopia Profile is best placed to accomplish that.”

“The axial length of the myopic eye appears to be more directly linked to the lifelong risk of eye disease and vision impairment due to increasing myopia, and hence should be our key modification goal in clinical myopia management. In our 2019 landmark reports, the International Myopia Institute (IMI) recognized the necessity of axial length measurement in myopia research, but also the numerous barriers to widespread clinical uptake and hence noted axial length as a desirable but not yet necessary element of clinical myopia management” said Kate Gifford, PhD, lead author on the IMI Clinical Management Guidelines report and Director of Myopia Profile.

Check out www.myopiaprofile.com to learn about the Myopia Profile network.