NovaBay Pharmaceuticals Launches NovaSight Daily Vitamin for Ocular Health on Amazon.com
NovaBay Pharmaceuticals announced the launch of NovaSight, a proprietary daily vitamin and mineral supplement specially formulated to support ocular health, on Amazon.com. NovaSight is a companion product to Avenova Direct, NovaBay’s prescription-strength lid and lash spray available on Amazon.com without a prescription.
NovaSight was formulated by well-known, board-certified ophthalmologist Robert Abel, Jr., MD, to replenish vital eye nutrients. NovaSight contains 23 active ingredients, more than twice the number as a leading branded eye vitamin and mineral supplement, and more than three times as many as other popular eye brands, according to a company news release.
NovaSight also contains a higher level of lutein than several popular brands. Lutein, a xanthophyll and one of 600 known naturally occurring carotenoids, is synthesized only by plants. Like other xanthophylls, lutein is found in high quantities in green leafy vegetables such as spinach, kale and yellow carrots. It is known to improve or even prevent age-related macular degeneration, a leading cause of blindness and vision impairment, and has also been identified as lowering the risk of cataracts.
“As an ophthalmologist with a background in both traditional medicine and nutrition, I’m delighted to make NovaSight readily available on Amazon.com to help consumers focus on ocular health,” Dr. Abel said in the news release. “In addition to its comprehensive formulation, unlike other leading brands, NovaSight has safe levels of zinc and no copper. Recent medical reports suggest an association between copper and an increased risk of memory loss and Alzheimer’s disease. Furthermore, ingesting more than 30 mgs of zinc can inhibit the absorption of important minerals such as calcium, magnesium, iodine, selenium and boron. By partnering with Amazon.com, we are making a significant vitamin formulation available to the consumer at a very reasonable price.”
“We are delighted to be partnering with Dr. Abel to commercialize this high-quality ocular vitamin and supplement product as a complement to Avenova Direct,” said Justin Hall, NovaBay CEO. “Avenova is proven to treat the underlying causes of blepharitis and bacterial dry eye. Using NovaSight in combination with Avenova supports our goal of providing consumers with the products they need to keep their eyes healthy, both inside and out. NovaSight is one of several near-term line extensions and complementary products we plan to introduce to drive cost-effective growth and leverage our distribution infrastructure.”