NovaBay Pharmaceuticals Launches Avenova Eye Health Support to Comfort Dry Eyes and Promote Eye Health

NovaBay Pharmaceuticals announced the launch of OTC Avenova Eye Health Support oral supplement featuring a combination of MaquiBright, a nutrient-rich, antioxidant-dense extract of the superfruit maqui berry, and natural triglyceride omega-3 oils, designed to comfort dry eyes and support overall eye health.

Avenova Eye Health Support is sold as 60 softgel capsules (30-day supply) and is available at Amazon.com and Avenova.com for $41.95, and through optometrist offices participating in NovaBay’s physician-dispensed channel.

“Our eyes are under more stress than ever with increasing computer screen time, air pollution and indoor heating and cooling, all of which can lead to dry eye and eye fatigue. In fact, up to 49 million Americans suffer from dry eyes and the global market for dry eye products is expected to grow at 5% annually, reaching nearly $9 billion by 2030,” Justin Hall, NovaBay CEO, said in a company news release. “We’re excited to offer a unique eye health supplement that has the potent maqui berry extract, which has three-times the antioxidant level of blueberries and is found only in the forests of Patagonia. This product is unique in the marketplace and the clinical effects of the maqui berry extract are impressive.”

Participants in a 4-week, randomized, double-blind, placebo-controlled study on the effects of MaquiBright extract showed an 89% increase in tear production and reported a 57% improvement in dry eye discomfort with Avenova Eye Health Support. Study results were published in the peer-reviewed Journal of Traditional and Complementary Medicine.