New Acuvue Campaign Encourages Gen Z to Take a Social Media Break

The Acuvue brand announced the "Where Vision Meets Sight" social media campaign (#MyVisionMySight) that aims to encourage Gen Z to take social media breaks—to not only give their eyes a rest, but also recognize the impact screen time is having in their lives, according to a Johnson & Johnson Vision news release. Through inspiring young creators, the campaign encourages Gen Z to close their apps and use their newfound time to clarify their vision for their lives, whether that's becoming a beauty influencer, focusing on athletics, or embracing their unique talents. 

“I was able to slow down time and really take in each moment. Being on social media 24/7 always puts me in a very overwhelmed and anxious state of mind, so it was so refreshing to put my phone down and see life from a clearer perspective. Every moment felt more meaningful,” says Acuvue influencer and film student, Amber Alexander. “I’m often so caught up in the world of social media that I forget I’m a real person who deserves time for self-care. During my social media break, I realized how deeply I needed time to journal, meditate, and cook nourishing foods for myself so that I could truly feel refreshed.” 

Digital device use has increased in the last few years. Across the board, adults are now spending 13+ hours a day on digital devices, a 35% increase since 2019.[1] Social media is not only consuming people’s time, but also it could be taking a toll on our eyes. When looking at a digital screen, you blink 60% less, which can destabilize the tear film, impacting comfort and vision.[2,3] 

“Living in the digital age presents unique challenges for our eyes and this evolving world requires evolving eye care,” says Danielle Richardson, OD, West Coast Director of Clinical Care at Zak and Johnson & Johnson Vision consultant. “It’s important to provide a personalized eye care experience using an arsenal of the latest optometric technologies like blue-violet light filtering lenses. And of course, taking a break can give you time to reflect on how screen time and social media may be affecting your lifestyle and overall well-being.” 

“Social media has boomed over the last decade, and we often fail to recognize its profound effects on our day-to-day lives. Gen Z has grown up with social media, so we tapped into Gen Z influencers to unpack its effects and set an example,” says Nancy Sabin, Head of North America Marketing and Connected Commerce at Johnson & Johnson Vision. “Through their eyes, we offer perspectives on how social media might be affecting their vision and, more importantly, how they envision their future. We hope to inspire positive change through this campaign. In addition, I’m proud of #mycompany in how we are responding to the needs of digitally intense lifestyles through innovation within our Acuvue portfolio.” 

 Learn more on the Acuvue Where Vision Meets Sight page.