Myze Launches 'The Daily Lid Wipe' for Eyelid Hygiene

In a move to prioritize eyelid hygiene and make it a core component of everyday self-care routine, myze has unveiled its first branded product, The Daily Lid Wipe. 

The Daily Lid Wipe, formulated with input from dry eye experts Laura M. Periman, MD, and Cecelia Koetting, MD, is designed to offer a modern solution for eyelid hygiene. The preservative-free wipes feature a blend of high-quality ingredients, including premium tea tree oil and hyaluronic acid, combined with naturally antibacterial and antimicrobial agents like euphrasia, chamomile, and rhamnose. The result is a soft yet effective wipe that cleanses the delicate eye area, removing debris while leaving the skin feeling refreshed and comfortable, according to myze.

With millions of Americans experiencing eye discomfort due to factors such as increased screen time, allergies, and environmental pollutants, myze says the focus on eye hygiene is more critical than ever. Proper lid care is essential for removing debris, excess oils, and allergens that can accumulate on the eyelids and lashes, which, if left unaddressed, can exacerbate irritation or dry eye symptoms.

“We have a very simple, yet audacious mission at myze—to make eye care part of everyone’s daily self-care routine. After speaking to our customers for the last several years, it became quite apparent that there is a huge unmet need to educate on the importance of lid hygiene and to provide access to a product that is unique and modern. The Daily Lid Wipe meets this need," said Scott Tannenbaum, CEO and Founder of myze.

The wipes are available through myze’s website, www.helpmyze.com.