MYZE Eye Health Focused Digital Platform Launched

MYZE is a eye care engagement platform designed to help identify, treat, and manage dry eyes. It is designed to simplify the burden of dry eye identification and management by enabling “always available” screenings followed by frictionless access to products, services, and education—eliminating product overload and decision paralysis at retail locations. MYZE aims to make treating dry eye easy, affordable, and sustainable for patients and their providers.

MYZE customers will be met through partner physicians, social media, search, and other digital media channels and engaged through a simple question—"How Do Your Eyes Feel?”  Users engaging with the platform will find immediate and long-term relief for their symptoms and discomfort and will do so through the MYZE suite of customized products and services.

“As physicians, we are seeing and hearing from more dry eye patients than ever before.There’s a huge unmet need in the market right now for better patient-focused support and management tools. What’s more, there’s a tsunami of dry eye coming among the millennials and work from homers who are spending more and more of their time on computer and other screens. It’s exciting to see the launch of MYZE, as earlier intervention and management will help ensure better outcomes and quality of life for those suffering with dry eye,”  Cynthia Matossian, MD, President of American College of Eye Surgeons, and Chair of the MYZE Medical Advisory Board, said in a company news release.

“Through a combination of digital and human interventions, MYZE will deliver magical moments and memorable experiences for our customers so they can achieve the best possible outcomes for their dry eyes and other ocular surface issues,” says Scott Tannenbaum, Founder of MYZE. This will be achieved through a data driven dry eye screening solution that provides access to personalized, affordable, and sustainable treatment options, disease state education, and ongoing tracking and engagement, as well as access to the country’s most influential eye care professionals. Marketing technology and machine learning will also power timely reminders, daily inspiration, and ongoing support."

For more information, visit www.helpmyze.com.