LKC Appoints New Members of Sales and Marketing Leadership
LKC Technologies, a provider of electroretinography devices, announced the hiring of two industry professionals to lead their strategic efforts to expand its foothold in the US optometric market.
Gary VanMatre was appointed Vice President, US Sales, and will lead a geographically dispersed US team of senior sales representatives.
Mr. VanMatre comes to LKC with a background in opening and operating small businesses. He also worked for Alcon and MacuLogix, where he served as Vice President, US Sales. During his tenure, MacuLogix annual revenues grew 900%.
“I’m thrilled to continue my work with primary eye care providers to help them grow medically-based practices through electroretinography, which has tremendous potential to enhance diagnosis and management of sight-threatening diseases, like diabetic retinopathy, glaucoma, and more,” Mr. VanMatre said in a company news release. “We are also fortunate to hit the ground running with a newly-hired team of seven US sales leaders with extensive experience in primary eye care.”
Gail Schwartz was hired as Vice President, Marketing. She will be responsible for branding, strategic marketing planning and implementation for the company, and will focus her efforts on the US optometric market and international marketing support.
Ms. Schwartz comes to LKC with 28 years of health care marketing experience. Most recently, she was the Director of Marketing at MacuLogix, where she played a key role in launching the AdaptDx Pro headset.
With more than 2,000 devices in use throughout the world, LKC is aiming to bring their hand-held RETeval device to optometric practices to aid in the diagnosis and management of diseases.
