Jeff Sieve Appointed CEO of Haag-Streit USA

Haag-Streit has announced that Jeff Sieve is the new Chief Executive Officer for Haag-Streit USA. Mr. Sieve begins his new role immediately, succeeding Ernest Cavin, PhD, who recently left the company to pursue new opportunities. Mr. Sieve will report to Haag-Streit Group management, led by Thomas Bernhard, CEO.

Mr. Sieve is an experienced business leader, having served most recently as the Head of Sales for the US refractive business for Zeiss. Mr. Sieve brings valuable experience from his roles as national director for key accounts as well as other business development and sales roles throughout his professional career.

"We are looking forward to the contributions that Mr. Sieve will make to the Haag-Streit team in the United States,"  Mr. Bernhard said in a company news release. "His experience will help the US organization build upon the success we have achieved and contribute to our ambitious growth objectives.”

"Mr. Sieve is a driven leader with a strong track record of successful business development and change management within multiple industries. He has a passion for creating collaborative, high-performing teams built upon a culture of integrity and innovation," according to Haag-Streit.