IDOC Unveils New Brand Identity and Platform for Optometrists

IDOC announced the launch of a refreshed brand identity and messaging platform designed to better serve independent optometrists.

According to a news release, the revitalized brand aims to make independent ownership easier while helping practice owners thrive in an increasingly competitive market. Anchored in the new brand message, "Independent Together," the updated ecosystem underscores IDOC’s role as an ally for independent optometrists—one that helps lift the burden of business management so ODs can focus on what matters most: caring for their patients.

“Independent practice ownership can feel isolating, but with IDOC, you don’t have to do it alone,” said Dave Brown, CEO of IDOC. “We’ve built a community where optometrists can connect with peers, access expert guidance for operational pain points, and gain the resources and price advantages they need to thrive. Our refreshed brand will create even more awareness of our purpose—making independent ownership easier, stronger, and more sustainable.”

The refreshed visual identity and communications platform aim to unite IDOC’s member and prospective member messaging under one cohesive brand ecosystem. 

As part of a global community of more than 7,000 optometric practice owners caring for 50 million patients worldwide, IDOC aims to deliver real-world solutions to the everyday challenges of running an independent practice. Through membership, ODs gain access to a network of peers, business experts, and a vertically integrated optical supply chain.