I-Med Pharma USA Partners With DryEye Rescue to Distribute Its Dry Eye Product Portfolio in the United States

With the recent launch of its line of dry eye diagnostics, management, and treatment solutions into the United States, I-MED Pharma USA has partnered with DryEye Rescue of Boca Raton, Florida to distribute and market their dry eye product portfolio. DryEye Rescue will help raise awareness of the I-MED Pharma USA brand among optometrists in the United States and will work with optometry clinics to draft a plan to invest and incorporate the appropriate products, treatment technologies, and marketing in an efficient way to ensure that their specialty clinics can flourish.

“With our recent expansion into the United States market, we are delighted to announce our partnership with DryEye Rescue to distribute our innovative dry eye product portfolio to ECPs across the United States," Philipp Binder, President and Chief Operations Officer of I-MED Pharma, said in a company news release. "I-MED Pharma has dedicated the last 32 years to the research and development of eye care products to help diagnose, manage, and treat dry eye disease. Our mission is to bring complete relief to dry eye and ocular surface disease patients worldwide and our partnership with DryEye Rescue will help us achieve our goal.”