Hilco Vision Introduces Nedemex Revitalizing Eye Serum with Tea Tree Oil
Key Takeaways
Hilco Vision has launched Nedemex Revitalizing Eye Serum with Tea Tree Oil, expanding its Bruder Healthcare portfolio of eyelid hygiene and dry eye care products
The preservative-free serum uses NLP Nanotechnology to deliver encapsulated 4-terpineol from tea tree oil, combined with botanical ingredients to help cleanse, hydrate, and condition the eyelids
The product is designed for daily eyelid care and is intended to complement Bruder warm compress and lid hygiene routines used by eye care professionals and patients
Hilco Vision announced the launch of Nedemex Revitalizing Eye Serum with Tea Tree Oil, a new eyelid care product added to Bruder Health’s portfolio of eye care solutions. The product was introduced as part of Hilco Vision’s Bruder Healthcare brand and is designed to support eyelid hygiene and eye comfort for both patients and consumers. The serum complements the Bruder Moist Heat Eye Mask line and is formulated to help refresh the eyelids and delicate skin around the eyes.
According to the company, Nedemex utilizes NLP Nanotechnology, which encapsulates 4-terpineol—an active component found in tea tree oil—to gently cleanse the eyelids and surrounding skin. The encapsulation is designed to enhance delivery of the ingredient while combining it with botanical components such as sea whip, green tea, and shea butter to promote hydration and skin absorption.
The preservative-free serum is intended for individuals with sensitive skin and can be integrated into a daily eye care routine. Hilco Vision said the formulation aims to improve the appearance of delicate skin around the eyes while helping maintain eyelid health.
“I am very excited to add another outstanding product to the extensive Bruder portfolio of eye care products,” said Dr. Brad Jones, OD, FAAO, of Eye Care at Hilco Vision. “Nedemex Revitalizing Serum was developed to complement the Bruder warm compress and lid care routines with an innovative leave-on formulation that helps condition and moisturize the delicate eyelid skin.”
The serum is dispensed through a 15 mL pump bottle, and only a pea-sized amount is required to distribute evenly across the eyelids and surrounding skin. It can be used as part of a daily eyelid hygiene routine or as a leave-on skincare treatment.
Originally published online on Eyewire+.