Heru Appoints Former Amazon Executive Brandon Barber as Chief Marketing Officer

Heru has announced that veteran tech industry executive Brandon Barber has joined the company as Chief Marketing Officer, effective February 14.

“Brandon is a proven strategic and tactical leader whose depth of experience will greatly benefit Heru as we continue to redefine vision care,” Mohamed Abou Shousha, MD, PhD, Heru’s founder and CEO, said in a company news release. “His track record of building and innovating at some of the most recognizable consumer brands in the world will help us turn the Heru brand into a household name and build a marketing engine to power the revolution we are leading in healthcare.”

Mr. Barber brings over two decades of experience in the digital space as an entrepreneur and as an executive in both marketing and operations. Mr. Barber will lead Heru’s marketing strategy and accelerate the company’s mission to democratize access to vision care for all through the power of technology.

“I am honored to join this talented and visionary team. The company is making incredible advancements in real-time vision diagnostics and I’m excited to turn Heru into a brand that defines the broader eye health category,” said Mr. Barber. “Heru’s innovative diagnostic, health and wellness platform will improve the lives of millions of patients around the world.”