Focus Vitamins Launches Preservative-Free Artificial Tears to Address Rising Eye Dryness

Focus Vitamins announced the launch of Focus Tears PF Eye Drops, a new preservative-free artificial tear designed to provide fast, soothing relief for dry, irritated eyes.

The new product is formulated to address common symptoms such as dryness, burning, and irritation, which the company says have become increasingly prevalent as consumers face greater exposure to environmental stressors including wind, sun, and extended screen time. Focus Tears PF contains 0.5% carboxymethylcellulose (CMC), an ingredient commonly used to support lubrication and hydration of the ocular surface.

According to the company, the preservative-free formulation makes Focus Tears PF suitable for frequent, long-term use, particularly for individuals with sensitive eyes who may be prone to irritation from traditional preservatives. The eye drops are packaged in single-use, sterile vials, with each box containing 30 individual doses. Focus Tears PF is also designed to be compatible with contact lens wear. 

“Our mission has always been to provide patients and doctors with eye health products they can trust,” said Mike Harrington, vice president of marketing at Focus Vitamins. “With the introduction of Focus Tears PF, we are expanding our portfolio to offer a daily-use solution that prioritizes both purity and performance.”

Focus Tears PF Eye Drops are available now for purchase at a retail price of $18.99 per box. Focus Vitamins is offering discounted pricing on two-pack and three-pack options, along with a limited-time launch promotion of 15% off orders placed through March 15, 2026, using the coupon code TPFMEDIA at checkout.

Originally published online on Eyewire+.