Essilor Launches Crizal Rock No-Glare Lenses

The latest Crizal No-Glare lens innovation, Crizal Rock, is designed to help eye care professionals ensure their patients’ eyewear is protected from eye wiping and other common wearer habits. Launching today, the Crizal Rock lenses are 3 times more scratch-resistant than entry-level Crizal products and 2 times easier to clean than its main competitors after extensive smudging,³ according to Essilor.

“Essilor is a company built on a history of innovation and providing ECPs with the most advanced lens technologies —such as Varilux, the number one progressive lens brand recommended by optometrists and opticians,⁴” Sherianne James, Chief Marketing Officer and Senior Vice President of Customer Engagement at Essilor, said in a company news release. “Our latest innovation, Crizal Rock, is life-proof, so ECPs know they are providing patients a scratch- and smudge-resistant lens equipped to handle everyday activities and wearers’ imperfect eyeglass habits while still providing the excellent clarity of vision with reduced glare and UV light protection that ECPs and patients love in every Crizal lens.”

To ensure it released a lens equipped to meet real needs of wearers, Essilor developed a series of life-proof tests to assess a lens’ resistance to scratches and smudges. In this battery of tests, designed to reproduce the daily activities of an eyeglass wearer, Crizal Rock lenses were subjected to drop tests, improper cleaning and placed unprotected in loaded purses to be jumbled and shaken. The lenses also underwent a new sand-resistance test which measures scratch resistance after 300 shake-cycles in a sand tray. The results of these tests and more, all certified by independent third parties, prove that Crizal Rock lenses are the most scratch-resistant Crizal No-Glare lenses ever made, according to Essilor.

Crizal Rock lenses feature the innovative High-Resistance Technology—a combination of specific oxides proven to resist scratches and dust. Thanks to their High Surface Density Superhydrophobic Topcoat and Anti-Particulate Layer, Crizal Rock lenses also have excellent smudge resistance and are easy to clean. In addition, Crizal Rock lenses reduce glare and provide optimal protection against UV light with protection from backside UV reflections.⁵ Like all Crizal No-Glare lenses, Crizal Rock lenses carry the Skin Cancer Foundation seal of recommendation.

Crizal Rock lenses are available now through all major managed vision care providers. 

To learn more about Crizal Rock lenses and to sign up to receive a free merchandising kit,⁶ ECPs can contact their Essilor Account Executive or visit https://EssilorPRO.com/Crizal-Rock.

References

1. Within Crizal Range – External laboratories tests and internal technical tests in 2019 – compared to all previous generations of Crizal coatings.
2. Study conducted by ©Ipsos, 2019, among n= 2435 eyeglass wearers in France, USA
3. Internal Sand Resistance test 2019 – compared to all previous generations of Crizal coatings; External laboratories tests and internal technical tests in 2019, among the most known lenses brands by consumers (MSW brand tracking 2018 in 17 countries). Scratch resistance may vary depending on lens configuration.
4. Survey conducted in 2018 by an independent third party. Sponsored by Essilor. Results were reported by independent opticians and optometrists.
5. In a clear lens, Crizal® Rock™, Crizal® Prevencia®, and Crizal® Avancé UV™, offer optimal UV protection on all lens materials, except 1.50 clear plastic, based on our E-SPF® 35 technology, the higher the E-SPF index, the greater the level of UV protection provided by the lens.
6. Limited quantity available, first come, first served.