CooperVision Presents Presbyopia Research, Introduces MyDay Daily Disposable Multifocal at Academy 2021
As part of the American Academy of Optometry 2021 virtual press conference, CooperVision presented results of research into the daily complexity of dealing with presbyopia and how this may affect clinical choices. The work was conducted in support of the launch of CooperVision’s new MyDay daily disposable multifocal, which the company is unveiling in Boston this week.
Ethnography Research to Understand the Vision and Switching Experiences of Living with Presbyopia1 defines three usage personas based on lifestyle choices and self-perception. It also ranked activities and locations in which near vision needs are paramount—not all of which were anticipated.
Based on 98 hours of video footage and more than 1,200 data entries of current monovision contact lens, multifocal contact lens, and reading spectacles wearers, the analysis suggests that lifestyle and emotional connections to vision have a significant impact on the success of a presbyopia management plan. The authors recommend eye care professionals consider obtaining more patient input on those dimensions, with an empathetic approach offering the best opportunities to match individuals with correction types.
CooperVision MyDay daily disposable multifocal contact lenses are an expansion of the popular premium silicone hydrogel 1 day family. Leveraging the company’s expertise in optical design and prescribing practices, the new lenses are the first to feature the Binocular Progressive System, a 3 add approach that caters to all levels of presbyopia with simplified fitting,2 optimal visual acuity at all distances and comfortable wear for exceptional performance.
“Spherical contact lens wearers live active, on-the-go lifestyles, but as they look to continue contact lens wear with their presbyopia,3 they’re typically unable to experience the same clear vision. As a result, they often turn to reading glasses over their contact lenses or drop out of the category entirely. With so many factors to consider, presbyopes need a contact lens that checks all the boxes: excellent vision, comfort, and ocular health,4” said Michele Andrews, OD, Vice President of Professional and Government Affairs, CooperVision. “MyDay multifocals are ideal for all contact lens wearers with presbyopia.5 It’s an inventive product that will help eye care professionals in most every practice setting, and we are enthusiastic about its potential to help grow the multifocal category.”
References
1 A Zucaro, A Deal, R O’Leary, P Lazon, G Orsborn, A Sulley. Ethnography research to understand the vision and switching experiences of living with presbyopia. Paper Presentation, BCLA 2021.
2 CVI data on file 2020. Prospective, double-masked, bilateral, one-week dispensing study UK with MyDay® daily disposable multifocal; n=104 habitual multifocal contact lens wearers; CVI data on file 2021. Prospective, subject-masked, randomized, bilateral, two-week dispensing study at 5 US sites with MyDay® daily disposable multifocal; n=58 habitual multifocal contact lens wearers.
3 Akerman D. 40 is the New 20/20 — Presbyopia Equals Opportunity. CL Spectrum, March 2010.
4 Data on file 2020. Kubic Online Survey with spherical soft contact lens wearers with presbyopia/symptoms. N= 1005 (555 1 Day, 450 FRP wearers). US, UK, JP; weighted equally.
5 CVI data on file 2020. Prospective, double-masked, bilateral, 1-week dispensing study with MyDay daily disposable multifocal; n=104 habitual MFCL wearers.