Contact Lens Institute Extends Partnership with Actress Kate Flannery for The EASY Way Campaign

The Contact Lens Institute (CLI) announced the continuation of its partnership with actress and comedian Kate Flannery to promote 'The EASY Way,' an initiative that aims to help eye care professionals encourage healthy contact lens wear-and-care behaviors among patients.

The digital campaign, which features Ms. Flannery in a lighthearted video, will run across social media platforms through September. The video is also available as a YouTube short at youtube.com/shorts/mR2JCDll8BM.

Ms. Flannery, best known for her role as Meredith on The Office and her appearance on Dancing with the Stars, is a long-time contact lens wearer herself. According to CLI, her relatable presence has generated significant engagement with patients and professionals.

Launched in 2021, The EASY Way—which stands for Eyes, Awareness, Safety, and You—is designed to offer straightforward tools for practices to integrate into patient education. Resources include:

• Simplified contact lens care tips

• Colorful, patient-friendly infographics

• Downloadable digital assets for in-office and online use

All resources are available free at ContactLensInstitute.org.