Clinique and Acuvue Partner to Advance Eye Education in Beauty and Vision
Key Takeaways
Clinique and Acuvue are partnering to advance consumer education empowering people to wear contact lenses and eye makeup with confidence.
The collaboration brings together Clinique’s Eye Safety Promise and the Acuvue Comfort Promise
Through expert-led content and multi-channel activations, the partnership addresses common consumer uncertainties
Clinique announced a collaboration in the US with Johsnon & Johnson's contact lens brand Acuvue. The partnership aims to advance consumer education at the intersection of beauty and vision—so people can wear contact lenses and eye makeup with confidence.
Clinique’s Eye Safety Promise is its unique assurance that all Clinique eye makeup products are ophthalmologist tested, safe for sensitive eyes, and safe for contact lens wearers. The Acuvue Comfort Promise commits to 100% satisfaction within 90 days. By uniting these promises, Clinique and Acuvue sayd they are delivering an important message to millions of consumers worldwide: you don’t have to choose between comfort, confidence, and creativity.
According to J&J, despite the increasing popularity of contact lenses among Gen Z and Millennials, many consumers remain hesitant to wear eye makeup while using contacts. Others are simply unaware that some eye makeup products are specifically tested to be safe for contact lens wearers.
“As an ophthalmologist, I see many patients who wear contact lenses and feel uncertain about how to use eye makeup or which products they can use,” said Ashley Brissette, MD, MSc, FRCSC, Clinique’s guiding ophthalmologist. “This collaboration matters because Clinique’s eye makeup products meet Clinique’s Eye Safety Promise of safe for contact lens wearers, as well as safe for sensitive eyes and ophthalmologist tested. This gives additional information to consumers who wear contacts and are uncertain about which eye makeup products to use. As a trusted brand, Acuvue delivers their vision expertise and comfortable lenses. In this way, consumers are gaining knowledge and confidence.”
Clinique and Acuvue will launch a multi-channel consumer education campaign featuring expert-driven content, digital activations, and consumer experiences. In addition, Acuvue customers will receive 20% off Clinique products sitewide on Clinique.com.
Originally published online on Eyewire+.