Centricity Vision Names Todd Pinkney Chief Commercial Officer; Launches New Campaign for Zepto Cataract Surgical Platform
Centricity Vision announced that Todd Pinkney has been named chief commercial officer (CCO) and will lead global commercialization of the Zepto Platform.
"We're confident that Zepto will have a huge impact on the cataract surgery market," Mr. Pinkney said.
Mr. Pinkney brings over 27 years of success driving multimillion-dollar revenue growth while providing strategic marketing and sales leadership in highly competitive markets. Mr. Pinkney joined Centricity Vision in 2018 as vice president of sales and marketing.
"Todd's understanding of the cataract surgery space, coupled with his extensive commercial launch experience, make him the right strategic leader for the continued expansion of the Zepto Precision Cataract Surgical Platform," said Rob Thornhill, president and CEO of Centricity Vision. "Todd has been a key contributor to the company with a work ethic that is second to none. He played an essential role in the successful launch of Zepto, and we look forward to tremendous growth under his leadership as CCO."
Zepto is a novel ophthalmic device that perfectly automates capsulotomies for enhanced effective IOL positioning, in just 4 milliseconds. In clinical studies, Zepto was proven to create precise, strong, and centered capsulotomies with 360-degree IOL overlap, achieving improved visual outcomes and creating efficiencies in the operating room.1-4
The new Zepto marketing campaign centers on precision. Leveraging a pizza-slice theme, the campaign highlights Zepto's precision in capsulotomy creation. The campaign will be revealed at the upcoming American Academy of Ophthalmology (AAO) meeting, Nov. 12 - 15, in New Orleans at booth 2554.
"We're confident that Zepto will have a huge impact on the cataract surgery market," Mr. Pinkney said. "Zepto is the future of cataract surgery and delivers uncompromised precision that helps surgeons achieve long-term visual optimization for their patients."
References
Thompson V. Streamlined method for anchoring cataract surgery and intraocular lens centration on the patient's visual axis. J Cataract Refract Surg. 2018;44(5):528-533.
Singh I. For IOL placement, location is key. Ophthalmol Times. 2020;45(11):1,19.
Ifantides C, Lee J, Rouweyha R, VitalM, Sretavan D. Precision pulse capsulotomy: performance metrics and utility In routine and complex cases. J Cataract Refract Surg. 2020;46(11):1522-1529.
Gundersen K, Potvin R. Clinical results after precision pulse capsulotomy. Clin Ophthalmol. 2020;14:4533-4540