Bruder Healthcare Now Exclusive Licensor of "The Dry Eye Drink"
Bruder Healthcare, which is part of Hilco Vision, announced an exclusive licensing agreement with Dry Eye Drink LLC, the manufacturer of a portfolio of dry eye products and drink mixes formulated to provide relief for US adults suffering from symptoms of dry eye disease.
Financial terms of the deal were not disclosed.
"Partnering with the first and only ophthalmic, doctor-formulated, anti-inflammatory hyper-hydrating drink brings real value to the Bruder dry eye portfolio and provides an additional treatment option for eye care professionals when working with patients," Brent Jones, Global Head of Dry Eye for Hilco Vision and General Manager at Bruder Healthcare, said in a company news release. The Dry Eye Drink expands the Bruder Healthcare portfolio for dry eye sufferers which currently includes the #1 Doctor-Recommended Moist Heat Eye Compresses, Hygienic Eyelid Sheets, Hygienic Eyelid Cleansing Wipes and Hygienic Eyelid Solution Spray."
The drink formulations pair anti-inflammatory, anti-oxidative and anti-bacterial ingredients with an electrolyte hydration formula, designed to help with ocular inflammation, tear health and meibum oil gland production. Available in daytime and nighttime formulas consisting of several flavors, the product mixes contain green tea extract, turmeric, DHA/Omega 3, Vitamin A, B3, B6, B12 and C. Dry Eye Drink's natural ingredients are designed to help to reduce inflammation and boost effective hydration up to three times what water alone can do.
