Bausch + Lomb Launches Social Media Campaign Designed to Raise Awareness of AMD

Bausch + Lomb announced a new social media campaign designed to raise awareness of age-related macular degeneration (AMD). The campaign, "What Sight Inspires You," will feature personal stories and sights from Bausch + Lomb’s SightMatters community, an online educational resource designed for people living with AMD, along with educational content on AMD. The campaign will run on the SightMatters Facebook page throughout the month of February.

“For eight years, Bausch + Lomb has supported AMD Awareness Month through a variety of campaigns. This year, we look forward to highlighting SightMatters members and all they are doing to manage their AMD and maintain the lifestyles they love,” Joe Gordon, president, Global Consumer, Surgical and Vision Care, Bausch + Lomb, said in a company news release. “Bausch + Lomb is committed to addressing the eye health needs of patients, and we hope through this year’s campaign we inspire others with AMD to do all they can to protect their vision.”

To learn more about SightMatters and AMD, including information on how to become a SightMatters member and participate in the campaign, visit www.SightMatters.com.