Bausch + Lomb Launches Opal Digital Marketplace in the US

Bausch + Lomb announced the US launch of Opal, a new digital e-commerce marketplace designed to enhance efficiency for eye care practices while improving the patient experience. The platform provides a streamlined and user-friendly ordering process for Bausch + Lomb’s contact lenses, with plans to add select over-the-counter (OTC) products in the coming months, B+L announced in a news release. Opal aims to simplify routine operations for eye care professionals, helping them save time and resources while providing convenience for their patients.

"Opal is an all-in-one digital platform that offers faster, more convenient ordering of Bausch + Lomb products, helping to save staff time, boost patient loyalty, and reduce the administrative burden for participating eye care practices,” Yang Yang, president of Global Vision Care at Bausch + Lomb, said in a company news release. “This platform is the latest example of our continued focus on meeting the evolving needs of eye care professionals and their patients.”

According to B+L, the Opal platform, available free of charge to eye care professionals and their patients, offers:

• Streamlined Ordering: Eye care professionals and patients can order Bausch + Lomb contact lenses directly from the platform, including brands such as Bausch + Lomb INFUSE, Bausch + Lomb ULTRA, and Biotrue ONEday.
• Order Tracking and History: Users can track orders and access their purchase history, ensuring full transparency and ease of reordering.
• Appointment and Prescription Reminders: Automated reminders for appointments and prescription renewals, enhancing the patient experience by ensuring they stay up-to-date with their eye care needs.
• Free Shipping: All orders made through Opal come with free shipping, either to patients’ homes or directly to eye care practices, ensuring a seamless delivery experience.
• Bausch + Lomb Horizon Rewards: Patients earn points for every purchase made through Opal, which can be redeemed through the Bausch + Lomb Horizon Rewards loyalty program.

The Opal platform is designed to optimize administrative tasks such as order processing, inventory management, and cost comparisons. Opal also allows eye care professionals to offer products through a customizable catalog. In addition to contact lenses, Bausch + Lomb plans to include over-the-counter products in the coming months, such as Lumify redness reliever eye drops and Blink eye drops, expanding the variety of products available to patients.