Bausch + Lomb Launches Lumify Preservative Free Redness Reliever Eye Drops in the US

Bausch + Lomb announced the US launch of Lumify Preservative Free redness reliever eye drops, which the company describes as the first and only preservative-free over-the-counter (OTC) eye drops with low-dose brimonidine tartrate 0.025% that relieve redness of the eye due to minor eye irritations.

“Consumers often say how amazed they are at the difference our original Lumify makes to their eyes, with over 50,000 five-star reviews as proof,” John Ferris, president, Consumer, Bausch + Lomb, said in a company news release. “Lumify Preservative Free brings that same fast-acting formula to those with sensitive eyes—delivering a visibly brighter, whiter look in just 60 seconds.”

Lumify and Lumify Preservative Free selectively target eye redness and offer excellent results with a lower risk of rebound redness and loss of efficacy when used as directed, according to B+L.

Lumify Preservative Free is now available in single-use vials at most US retailers nationwide, including Walmart, Target, CVS, Walgreens, Rite Aid and Amazon. The eye drops will have a manufacturer's suggested retail price of $26.99 and feature updated premium packaging consistent with Lumify.

For more information on the Lumify brand, visit www.lumifyeyes.com.