Bausch + Lomb Launches Lumify Eye Illuminations in the US
Bausch + Lomb announced the US launch of Lumify Eye Illuminations, a new line of hypoallergenic specialty eye care products developed to cleanse, nourish and brighten the sensitive eye area.
“Many products contain chemicals or preservatives that can irritate the delicate area of and around the eye,” John Ferris, executive vice president, Consumer, Bausch + Lomb, said in a company news release. “Free from harsh, irritating ingredients, Lumify Eye Illuminations were developed with both ophthalmologists and dermatologists and are clinically proven to deliver visibly beautiful results.”
Each product in the Lumify Eye Illuminations line has been formulated with clean, nutrient rich ingredients and contains no fragrance, alcohol, sulfates, mineral oil, prostaglandins, PEG (polyethylene glycol), parabens, phthalates or PHMB (polyhexamethylene biguanide). In addition, the safety and performance of the products were tested up to 12 weeks with more than 15,000 applications using cutaneous and ophthalmic testing metrics, according to B+L.
The Lumify Eye Illuminations product line, which builds on the Lumify redness reliever eye drops, includes:
- Lumify Eye Illuminations 3-in-1 Micellar Cleansing Water and Eye Makeup Remover – a lash extension friendly, no-rinse micellar formula designed to provide cleansing, while hyaluronic acid, vitamin C and niacinamide moisturize and brighten the delicate skin around the eyes. The solution removes waterproof makeup without harsh rubbing and is pH-balanced to be non-irritating
- Lumify Eye Illuminations Nourishing Lash & Brow Serum – a complex of peptides, biotin and moisturizing hyaluronic acid designed to nourish, soften and condition lashes and brows overnight.
- Lumify Eye Illuminations Hydra-Gel Brightening Eye Cream – a blend of optic brighteners and firming ingredients designed to help skin look brighter and smoother with a subtle glow. Niacinamide, vitamins C and E, caffeine and hyaluronic acid help improve the appearance of skin tone, texture, fine linesand wrinkles with daily use.
Lumify Eye Illuminations are available online at all major national food, drug and mass retailers. For more information, visit www.lumifyeyes.com.