Bausch + Lomb Launches Blink NutriTears Nutritional Supplement for Dry Eyes in the US
Bausch + Lomb announced the US launch of Blink NutriTears, an over-the-counter supplement designed to target the key root causes of dry eyes, promote healthy tear production, and provide relief of eye dryness symptoms in as little as 2 to 4 weeks.[1,2]
“We offer dry eye sufferers a wide array of options that target the ocular surface, but many consumers are looking for options that go beyond eye drops,” John Ferris, executive vice president, Consumer, Bausch + Lomb, said in a company news release. “With Blink NutriTears, consumers now have a first-of-its-kind clinically proven nutritional supplement that helps hydrate their eyes from within and provides long-lasting relief. It will be an outstanding complement to our growing dry eye portfolio.”
Developed in collaboration with eye care and nutritional experts, Blink NutriTears is formulated with a proprietary blend of ingredients, including lutein, zeaxanthin, curcumin and vitamin D, which were shown to improve ocular symptom severity and tear film homeostasis, according to Bausch + Lomb. It was also shown to clinically help tears stay on the eyes for 33% longer.[1]
Blink NutriTears will be available in the eye care aisle or online at most major retailers nationwide by the end of July. For more information on Blink NutriTears, visit https://www.justblink.com/products/blink-nutritears/.
About Dry Eyes
Dry eyes occur when the eyes do not make enough or the right type of tears.Dry eyes are uncomfortable and can feel different to different people. Common symptoms include pain, dryness, irritation, burning, itching, grittiness, excessive blinking, light sensitivity and blurry vision. Over time, if left untreated, dry eye symptoms can become more severe and impact eye health and vision.3
About the Blink NutriTears Clinical Study
The prospective, randomized, double-blind, parallel, placebo-controlled clinical study evaluated the efficacy and safety of Blink NutriTears in 155 adult participants with mild dry eye symptoms (aged 18–65; median age 42). Participants were randomized to receive one Blink NutriTears or placebo capsule per day for 56 days (eight weeks). Artificial tear use was also recorded. The clinical study met both of its primary endpoints. Participants consuming the once daily Blink NutriTears had significant improvements in tear production, and by day 14, total Ocular Surface Disease Index (OSDI) scores, as well as symptoms and vision domains of the OSDI significantly improved from baseline for participants consuming Blink NutriTears versus placebo.4*
About the Blink Brand
Blink is a leading brand that consists of lubricating eye drops for dry eyes and dry contacts, as well as a new clinically proven nutritional supplement. Blink eye drops are formulated to relieve dryness and discomfort in the eyes and work by moisturizing the surface of the eye and providing relief from irritation. Blink NutriTears is formulated with a novel blend of ingredients including lutein, zeaxanthin, curcumin and vitamin D, and taken once daily provides noticeable, continuous dry eye symptom relief from the inside out. For more information, visit www.justblink.com.
References
- Based on a clinical study
- The 2022 Study of Dry Eye Sufferer: Multi-Sponsor Survey Inc.
- https://www.aoa.org/healthy-eyes/eye-and-vision-conditions/dry-eye.
- Gioia, et al. A Novel Multi-Ingredient Supplement Significantly Improves Ocular Symptoms Severity and Tear Production in Patients with Dry Eye Disease: Results from a Randomized, Placebo-Controlled Clinical Trial. Front. Ophthalmol. 2024;4. doi: 10.3389/fopht.2024.1362113.