Alcon to Unveil Updated MARLO App at SECO 2024
Alcon announced it will showcase the new MARLO App at the SECO International meeting in Atlanta. The app includes new features for patients and is now available to download in the Apple App Store.
Launched in 2020, MARLO was developed as an online platform to help patients stay connected to their ECPs by ensuring a trusted and personalized contact lens ordering experience 24/7 with the click of a button. The app features exam reminders, contact lens tips, reorder notifications, and more, according to Alcon.
“We are proud to debut our new MARLO App at SECO this year,” Kristen Brotherson, General Manager, U.S. Vision Care, Alcon, said in a company news release. “Today, 95% of patients access healthcare on their smartphones, and in a recent survey, nearly 44% of patients indicated that they go online to purchase contact lenses.[1-2] Now, ECPs can bring the future of eye care to the palm of their patients’ hands with the MARLO App’s seamless reordering, communications, and education offerings.”
Research shows that mobile apps boost patient retention, increase the number of new users, and help practices gain a better understanding of consumer interests.[3]
Key features of the MARLO App include:
- A vision screener which records patients’ responses and provides a general vision range for patients. Patients are also able to share their vision screener results with their ECPs before their next visit*
- Communications on the importance of regular comprehensive eye exams
- Ability to order contact lenses using native Apple iOS features and to save MARLO contact lens prescriptions to Apple Health
- Ability for patients to keep track of their next appointment
- Educational resources where patients can learn about eye diseases, such as dry eye, and how to find symptom relief
- MARLO doctor locator that lists all the nearby practices that use MARLO
Now available with different membership options, ECPs can customize the MARLO website and MARLO App interface to include their own practice logo and branding, which streamlines communications and helps patients stay connected to their ECPs throughout their eye care journey, according to Alcon.
SECO attendees will be able to learn more about the MARLO App at Alcon’s booth. Alcon will also be hosting “Digital Eye Care Innovation for Today’s Patient” with Allied Health Professionals, highlighting the MARLO App and key information on Saturday, March 2.
Visit Alcon booth #1549 for information on the MARLO App and literature on Alcon’s products. The MARLO App for Android will be available later in 2024.
Referencs
- Mixpanel Industry Case Report: mobile, web, & more. Generated December 2023.
- Alcon Data on File, 2021.
- Yin R, Neyens DM. Who is using a mobile app and who is using a computer to access their patient portals? Proceedings of the Human Factors and Ergonomics Society Annual Meeting. 2022.