Alcon Kicks Off Global Social Media Campaign

Alcon kicked off a global social media campaign, “Reasons to Love Lenses,” during Contact Lens Health Week taking place August 17–21. The new campaign raises consumer awareness of the benefits of contact lens wear. The campaign also reiterates the value of prescribing contact lenses for eye care professionals (ECPs) and encourages consumers to visit eye care practices reopening after the COVID-19 pandemic.

“Almost overnight, the world changed and the way we engage in leisure activities and do business look very different than they did a year ago. At Alcon, the focus of all we do is to help people See Brilliantly even in the most extraordinary circumstances,” Andy Pawson, President and General Manager, Global Vision Care, Alcon, said in a company news release. “The new ‘Reasons to Love Lenses’ social campaign is our way of injecting a little humor during stressful times, driving home the safety and benefit of contact lens wear and supporting the optometry community as they return to brilliance around the world.”

Alcon also recently conducted a survey designed to understand the impact of the COVID-19 pandemic on contact lens usage and care, and consumer expectations post-pandemic. The survey, conducted by research firm MarketVision, polled 1,511 contact lens wearers from Australia, France, Germany, Italy and South Korea.

Key findings include:

• 90 percent of wearers believe contact lenses enhance their lifestyles
• Contact lens wearers view their ECP as a trusted authority when it comes to eye care and are open to ordering lenses through their ECP’s practice
• 75 percent of wearers are open to talking about upgrading their current lens brand and more than 70 percent of wearers are willing to pay more for an innovative lens
• Nearly 80 percent of those surveyed improved their contact lens hygiene habits during the   COVID-19 pandemic, which includes being more diligent about washing their hands before inserting or removing their contact lenses, and changing out their lenses as directed

Follow Alcon’s social media channels on Facebook, LinkedIn and Instagram to see the global campaign content and click here for more information on the survey.