Alcon Adds New Gemstone Collection to Air Optix Colors Lens Portfolio and Introduces 2-Count Packs

Alcon has introduced its new Air Optix Colors Gemstone Collection of color contact lenses, with three new colors – Amethyst, True Sapphire, and Turquoise. Now offering a total of 12 colors, Air Optix Colors lenses appeal to a wide range of patients and offer a strong incremental revenue potential for practices: approximately 1-in-2 consumers are interested in color contact lenses, and greater than 50 percent would wear them in addition to their current lenses.

At the same time, Alcon is launching a 2-count pack for all Air Optix Colors, allowing eye care professionals (ECPs) to introduce more patients to color contact lenses, with or without vision correction. This smaller size pack gives patients a more flexible option to play with eye color for part-time wear and to try multiple colors.

“A projected forty million consumers are interested in color contact lenses, including contact lens and eyeglass wearers as well as those who don’t need vision correction,” Carla Mack, OD, MBA, FAAO and Senior Director of Professional Strategy for Alcon US Vision Care, said in a company news release. “We also know that seven out of 10 consumers who tried Air Optix Colors lenses, purchased them. With over 49 percent of consumers interested in part-time wear, the new colors and the 2-count pack are a perfect add-on for any patient and offer a great practice growth opportunity.”

To support practices in rolling out the new Gemstone Collection to their patients, Alcon will provide updated social and online media assets on the Alcon Vision Care Marketing Portal. The new materials can be shared on practice websites and social media channels to drive patient awareness of and interest in Air Optix Colors lenses to help bring them into the office. ECPs can also speak to their Alcon Sales Representative for in-office Air Optix Colors materials to help spark patient interest.

The full Air Optix Colors contact lenses palette now offers a dozen color options including True Sapphire, Amethyst, Turquoise, Gray, Blue, Green, Pure Hazel, Brown, Sterling Gray, Brilliant Blue, Gemstone Green and Honey.

Patients can virtually try on the colors before coming to the office through the AIR OPTIX COLORS Color Studio.