Actress Kate Walsh Teams Up with Alcon for Dry Eye Campaign
Alcon announced a partnership with actress Kate Walsh, best known for her roles in Grey’s Anatomy and Emily in Paris, to share her journey with dry eye around the launch of its Systane Complete Preservative-Free Lubricant Eye Drops. As part of the new "Make Every Look Count" campaign, Ms. Walsh will provide her personal testimonial about how her dry eye symptoms have impacted important moments—on- and off-screen—and how finding real relief with Systane has helped her reconnect to what matters most.
Introduction of Systane Complete Preservative-Free Lubricant Eye Drops Expands Alcon’s Portfolio of Dry Eye Solutions
Systane Complete Preservative-Free Lubricant Eye Drops provides 8 hours of consistent dry eye symptom relief with just one drop.2 The formula works to provide all-in-one dry eye symptom relief by hydrating and supporting all layers of the tear film.3,4,5 Its advanced, nano-droplet technology is designed to provide Alcon’s best coverage, allowing for fast-acting hydration, tear evaporation protection and long-lasting relief for a patient’s eyes.2,4 The bottle also has a one-way valve to prevent contamination, eliminating the need for preservatives in the eye drops.6
A full-scale, multi-channel advertising campaign will run throughout 2022, including organic and paid social content; partnerships with social media influencers detailing their experiences with dry eye; and a drive for consumers to learn more about and try Systane Complete Preservative-Free Lubricant Eye Drops. In celebration of Dry Eye Awareness Month in July, Alcon will partner with an international charitable organization to help communities in need of eye care.
Systane Complete Preservative-Free Lubricant Eye Drops are available in-store and online at all major retailers.
For more information, visit Systane.com.