Introduction

Dear Reader,

Welcome to the fourth installment of Business Matters, a feature of Modern Optometry that will explore forward-thinking approaches to the business side of contact lens sales. Our goal is to highlight straightforward tactics that your optometric peers are using to maximize their contact lens business, so you can do the same. The contributors to this editorially independent publication operate a diverse range of practice sizes and structures from which you may model solutions to your practice’s needs.

We hope you enjoy this new feature. May it help you provide the highest level of care to your patients while also achieving the greatest profitability for your bottom line.

Sincerely,
The Editors