Introduction

Dear Reader, 

Welcome to Business Matters, a new, recurring, editorially independent feature of Modern Optometry that will explore forward-thinking approaches to the business side of contact lenses. Our goal is to highlight straightforward business tactics that your optometric peers have implemented into their busy clinics to maximize their contact lens business, so you can do the same. The contributors to this publication operate a diversity of practice sizes and structures from which you may model solutions to your practice’s needs. We hope you enjoy this new feature. May it help you provide the highest level of technology to your patients while also achieving the greatest profitability for your bottom line. 

Sincerely, 

The Editors