Alcon Partners with Football Player Cooper Kupp to Promote Pataday for Eye Allergies

Alcon announced a partnership with Cooper Kupp, professional football wide receiver, to share his experience with eye allergies and help other eye allergy sufferers find relief with Pataday Once Daily Relief Extra Strength. This year’s campaign, "The Right Tool for the Job," highlights Mr. Kupp’s personal struggle to find the right product to treat his eye allergy symptoms and how Pataday has delivered fast-acting, long-lasting, and targeted relief for his itchy allergy eyes on and off the field.

“When the seasons change, which, unfortunately, coincides with spring organized team activities (OTAs) and the dog days of training camp, my allergies flare up. In those weeks, when we’re outdoors working out, the pollen can really make my eyes itch and distract me from focusing on the small but crucial details of my work,” Mr. Kupp said in a company news release. “I use Pataday Once Daily Relief Extra Strength because it puts me in control of my allergy symptoms and it’s efficient. With just one drop in each eye, I love that I can count on 24 hours of relief from itchy eyes.”

To highlight key product benefits and encourage consumers to consider using Pataday, a full-scale media campaign will run in 2022, including organic and paid social content; partnerships with social media influencers detailing their experiences with eye allergies; and a drive for consumers to learn more about and try Pataday Once Daily Relief Extra Strength.

For more information, visit Pataday.com.