Articles


The Benefits of an Automated Contact Lens Ordering System image

The Benefits of an Automated Contact Lens Ordering System

Mark Schaeffer, OD

Life-Altering Moments in Optometry image

Life-Altering Moments in Optometry

Molly Ann Clymer, OD, FAAO; and Leslie E. O’Dell, OD, FAAO

How Cost-Effectiveness Analysis Helps in Health Care Decision-Making image

How Cost-Effectiveness Analysis Helps in Health Care Decision-Making

Lori Grover, OD, PhD

Finding Synergies Between Vision and Medical Insurance image

Finding Synergies Between Vision and Medical Insurance

Robert Chu, OD; and Mary Anne Murphy, OD

Hubble’s Strengths and Weaknesses:
What Can We Learn? image

Hubble’s Strengths and Weaknesses: What Can We Learn?

Justin Bazan, OD

Is Optometric Board Certification for Me? image

Is Optometric Board Certification for Me?

Mohammad Rafieetary, OD, FAAO, Dip ABO, ABCMO

The Perks of Practicing in a
Multidisciplinary Setting image

The Perks of Practicing in a Multidisciplinary Setting

Aaron Bronner, OD

Pro Tips on Specializing Your Practice image

Pro Tips on Specializing Your Practice

Murray Fingeret, OD, FAAO; Whitney Hauser, OD; Michael J. Cymbor, OD, FAAO; and Leslie E. O’Dell, OD, FAAO

What It Takes to Be a Successful Medical
Eye Care Practice image

What It Takes to Be a Successful Medical Eye Care Practice

Mark Schaeffer, OD

Why an Objective View Matters image

Why an Objective View Matters

David B. Mandell, JD, MBA; and Robert G. Peelman, CFP

Nurturing the Business Aspect of Practice image

Nurturing the Business Aspect of Practice

Leslie O’Dell, OD, FAAO; and Justin Schweitzer, OD, FAAO

Building a Dry Eye Practice image

Building a Dry Eye Practice

Jade Coats, OD

Curveballs, Fastballs, and Eyeballs image

Curveballs, Fastballs, and Eyeballs

Vittorio Mena OD, MS; and Elise Kramer, OD, FAAO, FSLS

Taking Dry Eye Care to the Next Level image

Taking Dry Eye Care to the Next Level

Mile Brujic, OD, FAAO

All About That Niche image

All About That Niche

Robert Chu, OD

Improving Patient Access to Medication image

Improving Patient Access to Medication

Richard A. Lehrer, MD

What’s Your Priority? image

What’s Your Priority?

Andrew Maller, MBA, COE; and Maureen Waddle, MBA

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Can Optometry Take Advantage of Online Offerings?

Justin Bazan, OD; and Brandon Or, OD

ODs-and-Laser-Exploring-Legal-Aspects-Hero-2.jpg

ODs and Laser: Exploring Legal Aspects

John McInnes, MD, JD